PARTNERS: JR, Inside Out project, Ekse Lens, Oribi, BazArt, Ludovic Baussan
PROJECT: Generation Next, Cape Town, South Africa
Shot and Edited by Momentum Production
Photography by Momentum Production
Almost three decades after the end of apartheid, and despite progress accomplished, the South African society is still deeply divided. Cape Town, the most visited city in the country, presents shocking contrasts to many. In the Mother City especially, racial and social divides still strike as very real. In such context, we believe it is important to speak about the matters that unite Capetonians rather than the ones that divide them.
Fascinated by the amount of inspiring and transformative projects coming to life in these communities, we decided to raise awareness about the talented entrepreneurs, artists, leaders, that are coming together to shape the future of Cape Town for the better regardless of their culture, their privilege, or their color.
Our Role: We helped Ludovic Baussan develop the concept behind this Inside Out Project. We shot the portraits with students from Ekse Lens and documented the whole project.